To wake people up on climate – both to the gravity and urgency of the crisis and to the many tools at-hand
To affirm the path for navigating the crisis – how humanity can successfully manage, restructure, and thrive
To spur people to act – using their money, their skills, and their social influence
Identify and map the full set of climate solutions
Including the interconnections among them and business models they could support
Assess the current state
Mobilize public buy-in, funding, and talent
Via products and partnerships that reach critical audiences
"I have not seen anything that’s worthy of the word plan [to fight climate change]."
"We are in the race of our lives … and we are not winning."
"Be open to the idea that there's more that we can do. Because there's just way more that we can do."
DR. JULIO FRIEDMANN